Client:
Hans Grohe / AXOR

Art Direction:
Anke Sohn (Hans Grohe), Liganova, atelier MARTINI

Agency:
Liganova

Production:
Alicia Weippert, Julia Hasenmaier, Simeon Stojkovic

3D-Design, -Animation & Scenographic Production:
atelier MARTINI

AXOR “Variety of Styles” / Communication LIGANOVA

“Creating spaces – phygital and also virtual – is our passion. To inspire architects, interior designers and bathroom planners about AXOR's diverse bathroom collections, colors and surfaces, we supported the design of the "AXOR Variety of Styles" key visual in the form of the "House of AXOR". Our animations allow customers to explore various concept bathrooms that showcase the vast stylistic possibilities of AXOR portfolio collections.

Our mission was to bridge imagination and reality, making visions tangible by recontextualizing products and materials. Each of the nine surreal bathrooms in the key visual highlights an AXOR collection designed by renowned designers such as Antonio Citterio, Barber Osgerby and Philippe Starck, integrating colors, materials, furniture and lighting.

Special thanks to our creatives for their meticulous conception and production, including sound and motion design and to visual artist Andreas Martini for his expertise in 3D-design and complex renderings.

The digital assets, in the form of stunning renderings and animations, are featured on social media, the AXOR website and even in print.”