smart award

2014

smart automotive bemüht sich um das heer junger autofahrer hiesiger festivals. blechlawine meets verstärker und eine serie skizzenartiger illustrationen unterschiedlicher audiophiler geschmäcker.

Smart Automotive is aiming to attract the crowd of young drivers at local festivals. A horde of sheet metal meets amplifiers. results in A series of sketch-like illustrations of different audiophile tastes.

client: smart automotive/daimler AG
illustration: studio MARTINI
art direction: Anne Herrman
agency: BBDO group, berlin
production: upperorange, berlin

2d illustration / visual identy