LAMY - Swift / Scala / Safari
2018lamy ist eine weltweit agierende und bekannte deutsche marke für schreibwerkzeuge im mittel- bis luxussegment. um die aufmerksamkeit der kunden für die relativ dichte bandbreite der stiftmodelle am Point-of-sale auf sich zu ziehen, hat sich die marke dazu gerungen edle und zeitgemäße 3d-animation produzieren zu lassen. die animierten clips tragen in look & dynamik den unterschiedlichen charakteren der stifte rechnung.
Lamy is a globally active and well-known German brand for writing instruments in the mid-range to luxury segment. To attract customers’ attention to the relatively tightly packed range of pen models at the point of sale, Lamy has decided to have sophisticated, contemporary 3D animations produced. The animated clips reflect the different characters of the pens in their look and dynamics.
Client: Michael Fragstein/8apr
Concept & Direction: Michael Fragstein/8apr
3D/CG Development: 8apr & atelier MARTINI
Production: 8apr
Music: Marc Fragstein
3d animation & product renderings, visual style development
Lamy is a globally active and well-known German brand for writing instruments in the mid-range to luxury segment. To attract customers’ attention to the relatively tightly packed range of pen models at the point of sale, Lamy has decided to have sophisticated, contemporary 3D animations produced. The animated clips reflect the different characters of the pens in their look and dynamics.
Client: Michael Fragstein/8apr
Concept & Direction: Michael Fragstein/8apr
3D/CG Development: 8apr & atelier MARTINI
Production: 8apr
Music: Marc Fragstein
3d animation & product renderings, visual style development
