LAMY


(Swift / Scala / Safari)




2018

Client: Michael Fragstein/8apr
Concept & Direction: Michael Fragstein/8apr
3D/CG Development: 8apr & atelier MARTINI
Production: 8apr
Music: Marc Fragstein

Motion design and computer graphic studio Büro Achter April (8apr) asked us for support for their image production campaign for famous German company LAMY, producing high level writing instruments.

Together we navigated the project along multiple art direction paths and finally contributed to three animated clips, directed and in close cooperation with Michael Fragstein/8apr.




SWIFT pen

















SCALA pen






















SAFARI pen










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